About Our Client
Our client is a fast-growing, innovative tech company providing cutting-edge solutions in data analytics, AI, and cloud infrastructure. With a strong focus on digital transformation, they empower businesses to scale and modernise. The company values career development, offering industry-recognised training and mentoring in a dynamic, fast-paced environment.
Position Overview
The Content Marketing Manager will play a pivotal role in developing and executing the content marketing strategy across Europe, helping to build and communicate the brand’s story post-merger and rebrand. This individual will be responsible for producing and optimising content across various channels, from social media posts to in-depth research reports, while working closely with cross-functional teams to support the company’s growth objectives.
Core Responsibilities
Content Strategy & Production:
- Develop and implement the content marketing strategy in collaboration with the Director of Marketing and vertical leads.
- Create a wide range of content, including blogs, research reports, landing pages, newsletters, and social media posts, ensuring alignment with SEO and digital strategy.
Case Study Development & Agency Management:
- Manage the production of case studies in collaboration with marketing, sales, and external stakeholders.
- Oversee the relationship with the PR agency to ensure brand alignment and consistency in messaging.
Social Media & Performance Analysis:
- Build and execute social media strategies to enhance the brand’s presence across platforms.
- Analyse campaign performance and provide insights to optimise content effectiveness and engagement.
Sales Support & Collaboration:
- Partner with the sales team to create content that supports pitches, customer proposals, and prospect engagement.
Capabilities Required
- Proven content marketing experience, ideally within a B2B tech environment.
- Strong creative and storytelling skills with the ability to simplify complex technical concepts for a broad audience.
- Excellent written communication skills and attention to detail.
- Strong understanding of SEO and experience with CMS tools.
- Collaborative team player with the ability to work across various departments and with external partners.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
Desirable Skills
- Experience with Google Cloud products and services.
- Familiarity with Google Analytics and Pardot (or similar marketing automation tools).
What’s on Offer
- Competitive salary.
- Private healthcare.
- Company pension.
- Death in service – 4x annual salary.
- 10 paid learning days per year.
- Industry-recognised training and certifications.
- Career growth opportunities in a fast-growing tech business.
- Flexible annual leave policy and birthday off.
- Length of service awards.
- Sabbatical leave for employees with 5+ years of service.
- Market-leading parental leave policies.
- Company events and team-building opportunities.
